My thesis explores how I can curate a brand that helps users find relief from stress. I chose to translate the brand into a mobile app, recognizing that smartphones are a central part of daily life, I believe it provides a convenient platform for easy access.
Many of us get caught up in our routines and often neglect our mental health. I wanted this project to reflect a part of me, therefore I gave it the title 'Wingit' — a play on my name, Wing. The brand uses birds as a central motif, along with clouds and sky imagery to evoke a sense of calm and tranquility, aligning with the goal of easing stress and lifting spirits.
